April 21, 2016

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Building an Army on a Budget

For a startup accessory brand, the phrase “small but mighty” can feel more like an oxymoron than an inspiring operation. While being lean has its advantages, it also means you have to get creative with your resources. And when it comes to growth, the million-dollar question is: what’s the secret to scaling up efficiently and cost effectively?


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BREAKING NEWS: We scored another CES Innovation Award!

We can finally tell the world! 

We're thrilled to announce our latest and greatest — Trekz Titanium — has been named a CES 2016 Innovation Awards Honoree in the Headphone Category. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 27 product categories.

Trekz Titanium wireless bone conduction headphones are designed to ensure the ultimate level of awareness and comfort—without compromising on premium sound. Trekz were built to serve the demands of runners and cyclists who prioritize safety and were creatively brought to market via a 60-day Indiegogo campaign that raised $654,916 with 4,888 contributors from 94 countries. This marks the most successful Indiegogo effort for a bone conduction headphone and ranks the Trekz Titanium campaign among the top 5 headphone campaigns in Indiegogo/Kickstarter history. Trekz continues to garner support from consumers through Indiegogo InDemand, where they’re available to pre-order for $129.

“We are honored to receive this esteemed award from the Consumer Technology Association,” said Bruce Borenstein, President and CEO of AfterShokz. “On the heels of a wildly successful Indiegogo campaign for Trekz, this recognition is further validation that we are designing and delivering industry-leading products that are changing the way people enjoy their music and take calls while staying connected to the world around them."

The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TM, the producer of CES 2016, the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.

AfterShokz’s Trekz Titanium headphones will be proudly displayed at CES 2016 (Tech West, Sands Expo, Booth #74305), which runs January 6-9, 2016, in Las Vegas, Nevada. A selection of Honorees will also be displayed at CES Unveiled New York, which features dozens of exhibitors and networking opportunities and runs 4:30-7:30 PM November 10 at the Metropolitan Pavilion in New York.

Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present.

Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.

CES 2016 Innovation Honoree products are featured on CESweb.org/Innovation, which lists product categories, as well as each product name, manufacturer information, description, photo and URL.

Top reasons why Trekz Titanium are the worst and you should definitely never use them.

Some people seem to think Trekz are pretty cool. But IMHO, I don’t get it.

They aren’t flexible at all… Ugh, so annoying.


If you’re into getting hit by cars... well, too bad. Because now you’ll hear ‘em coming from a mile away. Where’s the fun in that?

Wild animals don’t roam city streets, so you definitely don’t need to listen for them.

We hear they’re changing lives, but who cares about that?

If you don’t want to learn about the safest headphones on the planet, don’t click here.

We bet you’ve got your own good reasons to hate on Trekz too. A safe and comfortable listening experience just isn’t your cup of tea, right? What if you could get them for FREE? Comment on our Facebook post with your reasons why Trekz are the worst for a chance to win a useless pair of the safest headphones on the planet.

We will be announcing 3 unlucky winners on October 6th.

O, The Oprah Magazine Says “Wow!” to AfterShokz Open Ear Sports Headphones

AfterShokz has harnessed something truly special, and it has redesigned music listening with its open ear bone conduction headphones.

When an idea is truly ahead of its time, sometimes it takes the public a little time to adjust enough to understand it. Fortunately, in this day and age, innovative thinkers are celebrated and elevated. Oprah is one such personality, a woman who has done things her way all along, who thinks outside the box, and who admires when a new idea follows the same principles.

Specifically, the first-ever “Wow List” in O Magazine targets and highlights such ideas; they are things that really blow the public away, because they are miles ahead of everything else. And now our AfterShokz Sportz M2 open ear sport headphones have a spot on the list, at number 3. We’re excited that you’re excited.

The influential magazine says “Wow!” to “using bone conduction technology originally developed for military special ops, these headphones transmit music directly from your cheekbones to your inner ear, bypassing the eardrum—and leaving you free to crank up Nicki Minaj without drowning out voices or car horns.”

Ranking 3 out of 50, and making the list that graces the cover of the August 2013 issue of O Magazine is quite an honor, but we’d like to add that it doesn’t have to be Nicki Minaj (though we do love her jams!). Why not listen to, say, space lectures by astrophysicist Michio Kaku as you gaze into the starscape on a clear summer night, with the sounds of the crickets and the breeze in the trees still reaching your eardrums as well? We imagine the future might sound something like that.

Thanks, O Magazine! It’s nice to see that innovation, and bone conduction sports headphones, can enjoy immediate success in this day and age.

How does the future sound to you? Tell us about it on Facebook and Twitter, and keep checking the blog for new AfterShokz accolades!