April 05, 2016

accident ›   AfterShokz ›   headphones ›   running ›   safety ›  

You never think it’ll happen to you until it does.

I wake up each day with a mission: to reach more people, more of you, with an introduction to the company I’m a part of and the solutions we provide with our products.

I spend countless hours brainstorming with our marketing team. I travel the country attending events in an effort to educate the masses on the dangers of inattentiveness related to headphone use, while preaching the benefits of ours (AfterShokz). I exhaust our ad budget telling our story. Mainstream media reports on the issue, though there’s little research on the topic and what does exist is outdated. News outlets will cover lives lost — but there’s a gap in follow up as it relates to products or activities dedicated to solving the problem.

Here’s where shit gets real...

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5 Reasons Why You Should Run in The United Relay of America

Unless you’ve been hiding under a rock, you already know we’re deeply involved with The United Relay of America, the world’s first triple-route coast-to-coast running relay.

We got involved for a few reasons:

Brand awareness. We’re a business on a mission to grow, which’ll only happen if people know who we are! This event gives us national reach and is helping us reach more folks like you.

It feels good. Giving back helps us sleep at night and the breadth of charities that stand to benefit from this effort connected with us.

It just makes sense! Most organized runs take place on closed courses, but this one takes participants on roadside courses, during all hours and conditions. For those that can’t run without being plugged in to their phone and music, it’s just not safe to use traditional headphones that block out traffic and warnings. Our open ear concept ensures runners can remain aware of surroundings while they run. It was a no-brainer - we had to get involved!

But enough about us…
This is about why YOU should join us.

Here’s 5 reasons that are sure to convince you:

1. To get in shape.

Go ahead - eat as many Girl Scout Cookies as you want.

2. Because all the cool kids are doing it.

(Like us.) If you want to run with Kim, Caleigh, Chelsea or Mary, let us know in the comments. We’re already signed up to run multiple stages in Seattle, Syracuse and New York City, but if you’d like us to join you in your hometown, give us a shout! 

3. Netflix is down (again).

Nothing better to do.

4. Because... history.

Who doesn’t want to make history!? This is your only chance to be a part of the very first triple-route coast-to-coast running relay. Sign up now to change some lives. DO IT.


5. It's your good deed for the day!

100% of funds raised, from registration fees to personal and corporate donations, will go to the benefiting charities. Your efforts will be an important part of the estimated $1.5 million we intend to support the coalition of charities partnered with the We Are Here Movement and local children’s hospitals across the nation.


To get you extra pumped about the United Relay, we’re adding a little contest to the mix!

We've added our 5¢ worth of reasons to sign up - we’re sure you have a few too. Want to win a pair of Trekz Titanium and have us pay your United Relay entry fee?

win free trekz titanium and free united relay entry free

Tell us why you’re running and use #whyURrunning in a comment here or on one of our social channels by midnight EST March 31, 2016 for your chance to win!!!


Disclaimer: only residents of the U.S. are eligible for entry into this contest.

Reasons why work doesn’t feel like work.

Spreading the word on AfterShokz headphones to the whole wide world is certainly a challenge, and one that can often leave us wondering if people love these headphones just as much as we do. But, then our fans write in. 

We wanted to share a few favorite quotes fans have recently sent in, and to say thank-you for shouting about AfterShokz from the rooftops alongside us.

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February 16, 2016

AfterShokz ›   GoFundMe ›   SAR ›   technology ›  

The danger in limiting technology

Technology plays a key role in all of our lives, nearly all the time. Sometimes that role is vital. And sometimes, sadly, it falls short. This happened recently to a dear friend and fan, Mike May, whose son went missing while skiing last month.

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Making running history

Q+A with AfterShokz President and CEO, Bruce Borenstein

As the world’s first nonstop running relay, The United Relay of America aims to inspire, empower and connect people across the nation—to not only be a part of running history, but also be united for a better world. Those who want to make a difference for communities across the globe will set off from Seattle, San Francisco and Los Angeles, and meet in New York City, carrying three batons over 10,000 miles in three unbroken chains of runners. AfterShokz is proud to be the title sponsor and will spend the first half of 2016 raising awareness and funds for the causes.

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BREAKING NEWS: We scored another CES Innovation Award!

We can finally tell the world! 

We're thrilled to announce our latest and greatest — Trekz Titanium — has been named a CES 2016 Innovation Awards Honoree in the Headphone Category. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 27 product categories.

Trekz Titanium wireless bone conduction headphones are designed to ensure the ultimate level of awareness and comfort—without compromising on premium sound. Trekz were built to serve the demands of runners and cyclists who prioritize safety and were creatively brought to market via a 60-day Indiegogo campaign that raised $654,916 with 4,888 contributors from 94 countries. This marks the most successful Indiegogo effort for a bone conduction headphone and ranks the Trekz Titanium campaign among the top 5 headphone campaigns in Indiegogo/Kickstarter history. Trekz continues to garner support from consumers through Indiegogo InDemand, where they’re available to pre-order for $129.

“We are honored to receive this esteemed award from the Consumer Technology Association,” said Bruce Borenstein, President and CEO of AfterShokz. “On the heels of a wildly successful Indiegogo campaign for Trekz, this recognition is further validation that we are designing and delivering industry-leading products that are changing the way people enjoy their music and take calls while staying connected to the world around them."

The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TM, the producer of CES 2016, the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.

AfterShokz’s Trekz Titanium headphones will be proudly displayed at CES 2016 (Tech West, Sands Expo, Booth #74305), which runs January 6-9, 2016, in Las Vegas, Nevada. A selection of Honorees will also be displayed at CES Unveiled New York, which features dozens of exhibitors and networking opportunities and runs 4:30-7:30 PM November 10 at the Metropolitan Pavilion in New York.

Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present.

Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.

CES 2016 Innovation Honoree products are featured on CESweb.org/Innovation, which lists product categories, as well as each product name, manufacturer information, description, photo and URL.

Top reasons why Trekz Titanium are the worst and you should definitely never use them.

Some people seem to think Trekz are pretty cool. But IMHO, I don’t get it.

They aren’t flexible at all… Ugh, so annoying.


If you’re into getting hit by cars... well, too bad. Because now you’ll hear ‘em coming from a mile away. Where’s the fun in that?

Wild animals don’t roam city streets, so you definitely don’t need to listen for them.

We hear they’re changing lives, but who cares about that?

If you don’t want to learn about the safest headphones on the planet, don’t click here.

We bet you’ve got your own good reasons to hate on Trekz too. A safe and comfortable listening experience just isn’t your cup of tea, right? What if you could get them for FREE? Comment on our Facebook post with your reasons why Trekz are the worst for a chance to win a useless pair of the safest headphones on the planet.

We will be announcing 3 unlucky winners on October 6th.

When you love your job, magic happens

It’s no secret that it pays to like your job. We spend so many of our waking hours working—life just wouldn’t be as pretty if we didn’t dig it. The internet preaches how essential happiness at work is to our overall well being, how professional satisfaction supports the development of unique talents and gives us a sense of purpose. But enjoying what you do is bigger than that, and in my opinion, far more grand than the benefits we reap personally. When you have passion for your work, you become naturally more effective and creative. You build things. Not just things for you, but things that others will benefit from as well. You positively impact lives. You become infused with a feeling of superhuman strength that finds ways to just make shit happen.

I’m experiencing this phenomenon personally right now. I work for a tech company that is tirelessly innovating and has made a difference for so many people in its young life. Though life at AfterShokz is easy to enjoy because we make some pretty neat stuff and the folks I spend my days with make me smile every day, it’s not without its fair share of challenges. Being “small but mighty” is a double-edged sword in that there’s so much we want to do, but are limited in the resources required to make it all happen.

That’s where it pays to LOVE your work. When you love what you do, you’re filled with a willingness to stop at nothing to discover solutions that’ll change people’s lives, even when it's not easy. You give it that extra effort it deserves, whatever it takes—and it never feels like a burden. Love has a way of making you think about the big picture, drives you to find ways you can make a difference, regardless of what’s in it for you. It’s a beautiful thing. As the saying goes, "Love can move mountains". 

That level of inspiration and commitment is what's moving mountains over here. Every day I find examples of how our team is silently driven by something bigger than just good enough. It takes true love to endure the blood, sweat and tears that accompany revolutionary development with a smile. While there's pride in delivering our constantly-connected generation of music streaming/gaming/FaceTiming selves a safe alternative to earbudswe've refused to stop there. Real passion for betterment is how Trekz Titanium™, a product on course to redefine the sport headphone category as we know it, came to life. While being a part of its journey has been invigorating for all of us, the best part is: we're honored to do it.

Kim Fabiano Fassetta
VP of Marketing
(AKA The Company Cheerleader)